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TikTok and Emerging Channels: How to Adapt to the New Era of Search and Social Commerce
In recent years, TikTok has rapidly evolved from a quirky video app to one of the most influential platforms in social commerce and discovery. Its
Larger Brands Are Winning Big on Shopify
Larger brands benefit from economies of scale, brand equity, and robust infrastructure. They’re not just relying on their name recognition; they’re making significant investments in
What Happens When You Remove “Sale” from Your Top-Level Navigation? Exploring Shopper Behavior and Average Order Value (AOV)
Introduction If you’ve ever managed an eCommerce site, you know the significance of the “Sale” section in the top-level navigation. It’s often a popular destination
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